On tv and in magazines you see the thin and beautiful hollywood women in fashions that are quickly duplicated at a cheaper price to get the money of all the young fans. However actresses like Halle Berry and Sarah Jessica Parker are who the female baby boomers are eyeing when it comes to fashion but the industry has excluded them for years.
However when they look at $101 billion dollars spent by female boomers in 2005 fashion retailers wanted in and have begun to realize that boomers want to look good as well. Designers are making clothes that flaunt the best features of boomers 40 years of age and older.
Just because the old movies show a grandmother draped from neck to toe in some awful color doesn’t mean the seniors of this era don’t want to look their best.