Do Baby Boomers Influence Technology?
Yes — according to technology industry analyst Tim Bajarin.
Admittedly, boomers aren’t the most tech-savvy group — that would be the 14-to-24-year-old set. But Boomers have a great deal of purchasing power (more purchasing power than any other demographic, in fact) and this is the source of their influence.
And what are they most interested in? Living long and healthy lives. Boomers are especially concerned about the cost of health care. Indeed, “they are three times more worried about a major illness, their ability to pay for health care, or winding up in a nursing home, than they are about dying.”
Hence, they will be spending large amounts of money on health care-related technology. For instance, they will be interested in buying personal health care devices such as defibrillators and heart monitors.
In anticipation of this demand, several tech companies have already started re-structuring to make health care technology a bigger part of their businesses.
And, though health is the major issue on their minds, boomers will also use technology in other ways, such as: to stay in touch with their loved ones, to learn more about their pastimes (e.g., quilting, fishing), and maybe even to do a bit of shopping.
[Source: PC Mag]

