Aging Baby Boomers Still Cling To Their Youth
Filed under: General, Health, Retirement, Vacations, Working
The first set of baby boomers born between 1946-1964 are approaching 65 but many don’t plan to retire anytime soon. With the miracle of modern science, human beings are living longer than ever and many families are in their fourth generation all still living, if not under the same roof.
Boomers can’t see themselves sitting around a retirement home, especially when they are still so fit and healthy.
I say they shouldn’t have to. Even if you do plan to retire. Take it as a time to start traveling and having the fun you probably couldn’t have during all your years of employment.
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A Second Career For Baby Boomers
After you reach a certain age many might think the job that you have is what you will keep until you retire, however that is not always the case. Age as they say is only a number and a growing number of boomers instead of retiring is taking the time to start fresh in a new career. We cannot forget that their are many parents who use their children as a chance for them to live their dreams and they force the kids into careers that they do not want.
Is that the reason for all these second careers? Who knows. If you are thinking of a second career try this baby boomer 2nd career quiz. It is supposed to help you determine whether a new career is the right thing for you. Some of the questions asks includes:
If you were to make a career change, and for some reason the new job or business ultimately didn’t work out, would you still think the risk of taking a second career had been worth it?
Is your decision reversible? That is, could you return to your job or a similar one if you leave for something new?
Advertisers and Baby Boomers
Advertisers seem to be noticing that teens and twentysomethings aren’t the only ones who have money to spend. They have now set their sites on older consumers realizing finally that older women haven’t been catered to when it comes makeup products.
AARP, the advocacy group for people 50 and up, said it posted a 21% increase in advertising revenue for its AARP magazine for the first three months of the year, compared with an industry average of 0.4%. Among its new advertisers are cosmetics companies, including L’Oreal, Lancome, Vital Radiance and Aveeno.
“A couple years ago we had nobody advertising beauty products in the magazine,” said Jim Fishman, group publisher for AARP publications.
Business, of course, has always been interested in baby boomers, the 78 million Americans born between 1946 and 1964. As children, boomers — the largest swath of the population — were the market for hula hoops and Hot Wheels. As adult yuppies, they snapped up BMWs and big-screen TVs.