This Ad’s For You
A new report shows that Canadian radio advertisers are beginning to focus more on the baby boomer market than the younger adults and teens who have long been the focus of radio advertising.
The demographics don’t quite have the boomer generation pegged, as the most advertising is directed at the 25 to 54 market. The first boomers turn 60 this year.
Still, this is a not completely unexpexted turn away from youngsters, who are probably listening to the radio far less than ever before thanks to iPods and other downloaded digital music. Older people are probably more likely to be listening to the radio than their kids or grandkids are. I’m sure this is a trend you’d see all over the world.
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