Baby Boomers Create RV Travel Boom
Baby Boomers Find RV Travel 70 Percent More Affordable than Most Other Vacations
Excerpt:
According to a 2001 study commissioned by the Recreation Vehicle Industry Association (RVIA) and conducted by the University of Michigan, U.S. ownership of RVs is skyrocketing, and the baby boomer market is one of the primary reasons for the increase in RV sales. More RVs are owned by baby boomers than by any other age group, according to the study, and baby boomers are also the fastest growing segment of the RV market.“Overall, there is a strong and enduring appeal to the RV lifestyle that is as valid today as it was 20 years ago,” says University of Michigan Survey Research Center Director Dr. Richard Curtin.
Why are Baby Boomers Choosing RV Travel?
In a survey conducted by Robert Hitlin Associates, the reasons most often cited for the popularity of RV travel were bringing the family closer together, having new experiences, and teaching a respect for nature. It probably doesn’t hurt that 16,000 campgrounds nationwide cater to RV travelers.
Many RV campgrounds offer swimming pools, recreation centers, evening entertainment programs, snack bars and camp stores. RV campgrounds are typically located near popular tourist attractions and historic sites, making it easy for people to park their RV and use it as a home base from which to explore local points of interest.
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