Although this may be more of interest to marketers than Boomers, MSNBC reports on Madison Avenue ca$hing in on the aging baby boomer population:

They were America’s first mass market and an advertisers’ dream: 77 million baby boomers who came of age with television. As kids, they were consumers of baby foods and breakfast cereals. As adults, they were trend setters. But as they outgrow the desired 18- to 49-year-old demographic, they are creating a new frontier for marketers.

And how much do boomers spend per year…?

One estimate is a whopping $2.3 trillion by consumers 45 years and older. But, as they were in their younger days, these older consumers are non-conformist.

Jeez, that’s nothin’! I pull that kind of dough out of my couch in pocket change, every few weeks.